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We look at communications as a means to affect changes of perception, attitude, and behavior of the target groups. We approach every assignment with creative concept, content, and effective communications to meet the objectives of our clients.
We work with clients in different industries: consumer’s goods, utilities, information technology. We also work on public service campaigns and CSR (Corporate Social responsibility) programs. We deal with a broad range of issues in different context. In addition to communication skills, the works we do generally require a good understanding about socio-economic and technological issues.
A number of our works featured here were selected to give an idea about the range of our expertise and the approaches we have taken under different circumstances. Examples here include: development of a brand and taking it to the market; shaping public perception of corporations; and affecting the changes in attitude and behavior of a public.
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Featured Works -
Brand Communications
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Friday, 10 September 2010 13:01 |
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“Mahidol – University of Choice” is the title of a special press interview we organized on 1 September 2010 for Clin. Prof. Piyasakol Sakolsatayadorn, M.D., president of Mahidol University to talk about the university’s vision to become a world-class university of choice for all Thai students. The special interview is the highlight of the communication program we design to position the university on the top of mind of Thai students.
A video presentation "A Day in Life at Mahidol Salaya", specially produced for high-school students was also premiered at this event.
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Featured Works -
CSR Communications
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Chevron Thailand has long been a supporter of CSR, with education as the cornerstone of its activities. In 2008, the company launched the Chevron School Network in Thailand, a nationwide waste reduction campaign aimed at enabling school children and teachers to organize community waste management and recycling projects.
Siamentis was hired to help Chevron expand the number of participating schools, and also to raise greater public awareness and understanding of its CSR activities.
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Featured Works -
CSR Communications
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Media Asia ranked Red Bull Spirit "Our Hope" TV commercials among the 15 most recalled TV commercials, standing shoulder-to-shoulder against some of the largest advertisers in Thailand despite its modest media budget.
The 60-second TV commercial is the second in a series that went on air in July 2009. The ranking was published online in Thailand Adwatch Section in October 2009. Media Asia, in December, made Red Bull Spirit a case study for using CSR for brand building in Thailand.
Siamentis is the creative agency responsible for the creative concept and production supervision.
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Featured Works -
Brand Communications
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East Water or Eastern Water Resources Management and Development Plc (SET: EASTW) was established by a cabinet resolution in 1989 to be responsible for the supply of raw water to the Eastern Seaboard, a region fast becoming the hub of heavy industries in Thailand. For more than 15 years of operation, East Water has been supply water to sustain life and economic activities without disruption. Siamentis is responsible for the design of a new corporate identity and a communication program to support the bold new vision of the company. From the core business of transporting water through underground pipeline network, East Water in future will offer its expertise in infrastructure development and management as services to both local and regional customers. |
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Featured Works -
Social Change Campaigns
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Siamentis was tasked by Bangkok Metropolitan Administration to roll out an intervention program to educate caregivers of 40,000 infants in 500 communities in Bangkok. The objective of the program is to improve the diet quality of infants and children in these communities.
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Featured Works -
Brand Communications
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 The launch of SST Storage is perhaps an example of how a new service brand could be introduced to the market with limited budget. Design and creative approach to communication plays a key role to create awareness among the most important target groups of the company, namely corporations and investors in the Stock Exchange of Thailand.
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Featured Works -
Social Change Campaigns
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"A Journey out of Madness" is the theme of an afternoon event conceived and staged by Siamentis as part of a communication program to raise public awareness about schizophrenia. It was estimated that around 600,000 people, or around 1% of the Thai population suffered from this particular mental disorder.
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Featured Works -
CSR Communications
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The Red Bull Spirit CSR program aims to encourage volunteers and promote the volunteer spirit in Thai society.
In our capacity as CSR program manager for Red Bull Spirit, Siamentis worked with the client and local communities to create a number of volunteering opportunities suitable to the varied interests and time availability of different groups of volunteers.
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Featured Works -
Social Change Campaigns
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The “624” communication program was designed as an intervention to create an understanding for caregivers about the importance of nutrition, and to provide them with the knowledge about food preparation and proper feeding practices. The communication program was developed as a joint project between Siamentis and Institute of Nutrition, Mahidol University. The design of communication program was funded by the Foundation of Thai Health Promotion. |
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Featured Works -
CSR Communications
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As the communication consultant, telling the Thai public about the "Rao Rak Nam" CSR project requires us to put on our thinking hats. First of all, we have to find a different approach to telling our CSR story, so that our project could be distinguished from many other water conservation and community projects supported by Thai corporations.
Another challenge to our communication program design is how to communicate the "New Theory" approach to agriculture bestowed by His Majesty the King in an engaging manner. Both the "New Theory" approach and the philosophy of Sufficiency Economy are the core ideas behind the "Rao Rak Nam" project.
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