|
A Corporate Social Responsibility (CSR) program adds a new dimension to corporate communication because it opens up opportunities for a corporation to demonstrate its values and beliefs. CSR can define a corporation’s relationship with society and the environment, and allow for direct interaction between employees, customers, and general public.
We believe CSR communications can enhance a brand and push for positive change in society at the same time. Since the launch of the program in March 2008, we have developed the Red Bull Spirit CSR program from concept to conception and implementation. It is now the leading volunteer program in Thailand, generating much awareness and goodwill for the client and promoting the spirit of volunteering at the same time.
|
|
 Chevron Thailand has long been a supporter of CSR, with education as the cornerstone of its activities. In 2008, the company launched the Chevron School Network in Thailand, a nationwide waste reduction campaign aimed at enabling school children and teachers to organize community waste management and recycling projects.
Siamentis was hired to help Chevron expand the number of participating schools, and also to raise greater public awareness and understanding of its CSR activities.
|
|
Read more...
|
|
Media Asia ranked Red Bull Spirit "Our Hope" TV commercials among the 15 most recalled TV commercials, standing shoulder-to-shoulder against some of the largest advertisers in Thailand despite its modest media budget.
The 60-second TV commercial is the second in a series that went on air in July 2009. The ranking was published online in Thailand Adwatch Section in October 2009. Media Asia, in December, made Red Bull Spirit a case study for using CSR for brand building in Thailand.
Siamentis is the creative agency responsible for the creative concept and production supervision.
|
|
Read more...
|
|
 The Red Bull Spirit CSR program aims to encourage volunteers and promote the volunteer spirit in Thai society.
In our capacity as CSR program manager for Red Bull Spirit, Siamentis worked with the client and local communities to create a number of volunteering opportunities suitable to the varied interests and time availability of different groups of volunteers.
|
|
Read more...
|
|
As the communication consultant, telling the Thai public about the "Rao Rak Nam" CSR project requires us to put on our thinking hats. First of all, we have to find a different approach to telling our CSR story, so that our project could be distinguished from many other water conservation and community projects supported by Thai corporations.
Another challenge to our communication program design is how to communicate the "New Theory" approach to agriculture bestowed by His Majesty the King in an engaging manner. Both the "New Theory" approach and the philosophy of Sufficiency Economy are the core ideas behind the "Rao Rak Nam" project.
|
|
Read more...
|
|
|
|
|
