The new 2010 TVC to promote volunteering by Red Bull Spirit CSR Program will start airing during the morning news on TV Channel 3 and Channel 7. Creative concept and production supervision by Siamentis.
TVC: Red Bull Spirit "One World" to promote volunteering in Thai society Length: 45 seconds
by Sombat Phukarn, a senior Thai journalist mentioned our recently print advertising campaign done for Red Bull Spirit. His article was published in Siam Rath newspaper on 8 July 2008. The headline of the story could be roughly translated: "Something worthy of a compliment in the Thai society". All members of our team is thankful for his kind words and encouragement.
"Red Bull Spirit Unites!" 2009 is the first gathering of all Red Bull Spirit volunteers, after the successful completion of the first year of the program. The two-day event was held on the 17th and 18th of January, at Muak Lek, Saraburi.
Over 300 participants came to participate in a number of volunteer activities in the morning and enjoy a concert in the evening. A press conference was held on the following morning to announce activities planned for 2009.
"One World" is the latest TV commercials in the series produced by Siamentis for Red Bull Spirit CSR program to promote the volunteer spirit in the Thai society.
Red Bull Spirit is a CSR (Corporate Social Responsiblity) program supported by The Red Bull Beverage Company Limited with an aim to promote volunteer spirit. Volunteer sprit has been increasingly cited as an important quality that needs to be promoted in the Thai society. Siamentis is the CSR program manager and manages all aspects of communications.
Red Bull Spirit "Our Hope" is the second TV commercials in the series to promote volunteering in Thai society. At the time of TVC launch, more than 5,000 volunteers have applied to participate in various activities in the Red Bull Spirit CSR program.
Prachachat published an interview (in Thai) with Khun Sukajit Srisukon, Managing Partner and Chief Creative Officer of Siamentis, on the front page of its CSR Section on 4 August 2008. Khun Sukajit shared her thoughts with the author about the development of the Red Bull Spirit CSR program and communication strategies.