The new 2010 TVC to promote volunteering by Red Bull Spirit CSR Program will start airing during the morning news on TV Channel 3 and Channel 7. Creative concept and production supervision by Siamentis.
TVC: Red Bull Spirit "One World" to promote volunteering in Thai society Length: 45 seconds
Red Bull Spirit "Our Hope" is the second TV commercials in the series to promote volunteering in Thai society. At the time of TVC launch, more than 5,000 volunteers have applied to participate in various activities in the Red Bull Spirit CSR program.
"Red Bull Spirit Unites!" 2009 is the first gathering of all Red Bull Spirit volunteers, after the successful completion of the first year of the program. The two-day event was held on the 17th and 18th of January, at Muak Lek, Saraburi.
Over 300 participants came to participate in a number of volunteer activities in the morning and enjoy a concert in the evening. A press conference was held on the following morning to announce activities planned for 2009.
Siamentis has been tasked by East Water (Eastern Water Resources Management and Development Plc) to produce a special publication in both Thai and English on the occasion of the official opening of the East Water Building on 19 August 2008. Our special publications will wrap around Krungthep Turakij newspapers on the day and the Bangkok Post on 20 August 2008.
The special publication highlights the roles East Water in supply water for both residential consumption and industrial use in the Eastern Seaboard Region. Availability and stability of water supply are crucial support for the economic growth and expansion of tourism in the region.
Enthusiastic responses from viewers and volunteers for the Red Bull Sprit TVC prompted the management of the program to produce another 1-minute version of the TVC to be aired between 1 - 21 August 2008.
Red Bull Spirit joins Special Olympics Thailand and Happening magazine to organize "Red Bull Spirit Happening Concert" to promote volunteer activities and to attract students to volunteer in the upcoming National Special Olympic Games to be held in Bangkok between 26 - 29 August 2008.
The concert tour features "Friday" and "Scrubb" bands. The two bands will play at the following venues:
Srinakarinwiroj University, Prasarnmitr Campus on 21 July 2008, at 17:00 hr.
Thammasat University, Rangsit Campus, on 15 August 2008, at 17:00 hr.
Kasetsart University on 21 August 2008, at 17:00 hr.
A 45-second TV commercial, "Volunteer Spirit" went on air on 1 July 2008 to create awareness about the Red Bull Sprit CSR Program and to attract volunteers to join in future activities. Siamentis is the creative agency and Mustard Films is the product house responsible for the production of the TVC.
Red Bull Spirit is a CSR (Corporate Social Responsiblity) program supported by The Red Bull Beverage Company Limited with an aim to promote volunteer spirit. Volunteer sprit has been increasingly cited as an important quality that needs to be promoted in the Thai society. Siamentis is the CSR program manager and manages all aspects of communications.