A Corporate Social Responsibility (CSR) program adds a new dimension to corporate communication because it opens up opportunities for a corporation to demonstrate its values and beliefs. CSR can define a corporation?s relationship with society and the environment, and allow for direct interaction between employees, customers, and general public.
We believe CSR communications can enhance a brand and push for positive change in society at the same time. Since the launch of the program in March 2008, we have developed the Red Bull Spirit CSR program from concept to conception and implementation. It is now the leading volunteer program in Thailand, generating much awareness and goodwill for the client and promoting the spirit of volunteering at the same time.