CSR communications

A Corporate Social Responsibility (CSR) program adds a new dimension to corporate communication because it opens up opportunities for a corporation to demonstrate its values and beliefs. CSR can define a corporation?s relationship with society and the environment, and allow for direct interaction between employees, customers, and general public.

We believe CSR communications can enhance a brand and push for positive change in society at the same time. Since the launch of the program in March 2008, we have developed the Red Bull Spirit CSR program from concept to conception and implementation. It is now the leading volunteer program in Thailand, generating much awareness and goodwill for the client and promoting the spirit of volunteering at the same time.

CSR communications

Chevron CSR Program: Improving Society, One Community at a Time

Chevron Thailand has long been a supporter of CSR, with education as the cornerstone of its activities. In 2008, the…

Red Bull Spirit TVC among the top 15 in Thailand:…

Media Asia ranked Red Bull Spirit "Our Hope" TV commercials among the 15 most recalled TV commercials, standing shoulder-to-shoulder against…

Red Bull Spirit - a CSR program to promote volunteering

The Red Bull Spirit CSR program aims to encourage volunteers and promote the volunteer spirit in Thai society. In our capacity…

Turning a CSR story into a TV series

As the communication consultant, telling the Thai public about the "Rao Rak Nam" CSR project requires us to put on…

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